Sydney Gibson

Corporate Marketing and Communications Coordinator

Give us a brief overview of your role.

I am the Corporate Marketing and Communications Coordinator, where I help manage GSI’s social media and internal team communications including our bi-monthly company newsletter. I work closely with the land and development team to create and edit any promotional materials, presentations, and documents for landowners and community members.

What is the most memorable moment you have had working for GSI?

Throughout my time at GSI, we’ve had several great team-building events, but the one in Kitchener-Waterloo in October of last year stands out as my favorite. It was such a fun and memorable experience getting to meet so many coworkers I had only spoken to virtually and finally connect in person. The day was filled with great conversations and friendly competition – especially during the go-karting. It was such a positive experience that really strengthened our sense of teamwork and made me feel even more connected to the GSI team.

What led you to a career in marketing and communications and what have you found rewarding from working in the renewables sector?

I’ve always loved studying design and human behavior, but psychology didn’t feel like the right fit for me, and I wanted to pursue a career that could adapt with me as my interests and skills change. Marketing seemed like the best opportunity for me to combine what I am passionate about with a practical, ever-evolving field of business.

Working in the renewables sector has been especially rewarding because it allows me to use those skills to make a positive impact. I’m passionate about the environment and driven by the urgency of addressing climate change, so contributing to an industry that’s creating real, measurable progress toward a cleaner and more sustainable future feels incredibly meaningful.

Tell us one interesting fact about yourself that your colleagues might not know.

I used to do synchronized and competitive swimming. My parents started me in swimming lessons when I was 6 months old, and it quickly grew into a lifelong love of the sport and being in the water. I don’t swim as often anymore because I haven’t had consistent access to a pool, but it is still one of my favorite hobbies.

How do you spend your time outside of work?

I love to go out in Toronto with my friends on the weekends and discover new restaurants and bars. Most of my other free time is spent with my family; we love TV and movies, so we are always watching something, and we also all love to cook so that makes for many amazing meals in our house.

What is one thing you’d like to cross off your bucket list?

I know it’s a classic response, but I would love to travel. At the top of my list is Europe – Greece, Italy, Spain, the UK, and anywhere else I could manage to get to. I was born and raised in the same place, so my dream is to branch out and see as much as I can of the rest of the world.

Rapid Fire Favorites

  • Movie: The Final Destination Series
  • TV Show: Yellowjackets
  • Musician/Band: Noah Kahan
  • Restaurant (City): Salt Wine Bar (Toronto)
  • Food: Pasta
  • City: Ucluelet (British Columbia)